Author: Marshall Schott

Back in September 2020, we asked our readers and listeners to complete a brief survey intended to give us an idea of what people think about the content we produce. The survey was open for a few weeks, during which over 1100 responses were submitted, and I received hundreds of requests to share the results.

Seeing as the entire purpose of what I’ve come to call the Brülosophy Satisfaction Survey was to gauge what our fans think of what we’re doing, I had no intentions of sharing the data. However, the curious side of me completely understands why folks might be interested in this information, and for that reason, we decided to make it public.

Full disclosure– I’m nowhere near an expert at making pretty graphs and usually pay people to make them for our planned content. That wasn’t the case with this, so please keep that in mind before commenting how much better they could have been… trust me, I know.

2020 BRÜLOSOPHY SATISFACTION SURVEY RESULTS

The survey was designed to parse out responses from people who read the articles on the website as well as those who listen to The Brülosophy Podcast. Of the 1,154 people who started the survey, 96% reported they read what gets published on the website.

Questions About The Brülosophy Website

The following responses were to questions specifically regarding the Brülosophy website.

How often do you visit Brulosophy.com?

Please rank your general preference for each Brulosophy.com series on a 0 to 7 scale where 0 indicates you hate it and 7 indicates you love it.

Please rate how you feel about the frequency with which articles from each series are published.

In thinking of all the articles published on Brulosophy.com, how do you generally feel about their length?

When considering just the exBEERiment series, how much weight do you put on the blind taster results (i.e., p-value) compared to the brewer’s subjective impressions?

Yellow: “…impressions.“
Green: “...are interesting.”

To what degree has your brewing been influenced by exBEERiment results?

In thinking only of the quality of your beer, what impact has Brülosophy’s influence had?

In thinking only of your personal experience brewing, has Brülosophy had the influence of making your brewing…

How do you feel the information shared on Brulosophy.com has influenced brewing in general?

Overall, how do you feel about the content provided on Brulosophy.com?

Questions About The Brülosophy Podcast

Of the 1,154 respondents who completed the survey, 57% said they listen to The Brülosophy Podcast.

Please rank your general preference for each series on The Brülosophy Podcast on a 0 to 7 scale where 0 indicates you hate it and 7 indicates you love it.

In thinking about the general tone of The Brülosophy Podcast, the hosts are…

How do you feel about the sound quality of The Brülosophy Podcast?

The average length of an episode of The Brülosophy Podcast is 1 hour 6 minutes, which in your opinion is…

Considering other beer/brewing related podcasts, where does The Brülosophy Podcast rank in terms of your preference?

Where do you typically listen to The Brülosophy Podcast?

Note: a number of respondents wrote in podcast platforms that were actually on the list, hence the wide spread.

The Brülosophy crew recently announced plans to start a new podcast, The Brü Lab, where host Cade Jobe interviews brewing scientists from around the world about experiments they’ve completed and the implications of their findings. How likely are you to listen to The Brü Lab podcast?

Our decision to move forward with The Brü Lab back in March 2021 was in part due to the responses on this survey!

| CONCLUSIONS |

Overall, it’s clear that both readers and listeners of our content most prefer the exBEERiment series, which makes sense, as it’s what we’re most known for. However, we were very excited to see all of the support for our other projects, as we genuinely love brewing for, writing, and talking about them!

I trust some out there are wondering how we utilized this data for good, so I’ll give a little insider info. First off, our decision to move forward with The Brü Lab back in March 2021 was in part due to the responses on this survey, as was our choice to continue publishing two articles from The Hop Chronicles series per month. More than anything, though, this information validated all of the hard work we put into keeping Brülosophy going. As anyone who has ever produced this type of content can attest, it requires quite the investment of time, energy, and money, so knowing people out there appreciate it feels pretty damn good.

A huge cheers to those who took the time to complete the survey, and for those who implored us to share the data– you’re welcome!

If you have any thoughts about this information, please do not hesitate to share in the comments section below!

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